Tailg
Concept and visual identity for TLG, the new brand of Tailg Group, the leading electric two-wheeler manufacturer in China. Design and Build mission for EICMA 2023.
CHINE
![](https://stories-design.com/wp-content/uploads/2023/12/tlg-video-elements-plan-de-travail-1-1.png)
THE CONCEPT
Robusticity
TLG offers robust, agile, and city-tested electric mobility designed for the masses.
This project also involved a Design and Build mission targeting EICMA 2023. A brand-centric showroom highlighting the urban and off-road characteristics of the brand.
It’s a lifestyle experience that invites visitors to take their time exploring through a free-flowing journey, combining strolling and sitting experiences close to the products.
310m2 booth
at the EICMA 2023 trade show in Milan
![](https://stories-design.com/wp-content/uploads/2023/12/groupe-3.png)
Try. Love. Go
The dream solution for mobility. Love at the first ride !
![](https://stories-design.com/wp-content/uploads/2023/12/groupe-8.jpg)
![](https://stories-design.com/wp-content/uploads/2023/12/groupe-7-1.jpg)
![](https://stories-design.com/wp-content/uploads/2023/12/groupe-12.jpg)
![](https://stories-design.com/wp-content/uploads/2023/12/groupe-1.jpg)
![](https://stories-design.com/wp-content/uploads/2023/12/groupe-5-1.png)