Healthy Options
Evolve a product-centric positioning to become a more conversational destination between the brand, its producers and its customers
Davao, Philippines
![](https://stories-design.com/wp-content/uploads/2023/07/facade.png)
THE CONCEPT
Mother Nature
Guided by a conceptual strategy called MOTHER Nature, Healthy Options protects and cares for its fellow Filipinos by providing them with the resources they need for a healthy, safe and loving future.
![](https://stories-design.com/wp-content/uploads/2023/07/beauty-cocoon.png)
![](https://stories-design.com/wp-content/uploads/2023/07/vue-poteau-holistic.png)
+ 300m2
This has given rise to a new shopping experience punctuated by cocoons, a focal point for the relationship between the customer community, producers and the brand's philosophy.
![](https://stories-design.com/wp-content/uploads/2023/07/vue-interieur-farm-produce-2-1.png)
![](https://stories-design.com/wp-content/uploads/2023/07/vue-generale-entree-2.png)
![](https://stories-design.com/wp-content/uploads/2023/07/proche-produits-1.png)