Yves Rocher
From the fields of La Gacilly to the Champs Elysées, creation of a 360 activation concept to celebrate the expertise of the first French beauty brand and introduce it to international visitors of the 2024 Olympics.
PARIS, FRANCE
CONCEPT
Flowers lovers
Born from the botanical expertise of the brand with its flagship plants such as cornflower and chamomile, the “Flowers Lovers” concept highlights nature and its benefits. It offers diagnostic and care spaces to showcase the products and the brand, while promoting a friendly and commercial relationship at checkout with warm codes.
