Le Bristol Paris

On the occasion of its 100th anniversary, Le Bristol Paris wishes to affirm its status as a legendary palace and pay tribute to a century of excellence. The objective was to create an event identity capable of conveying both the history of the place and the power of its heritage.

PARIS, FRANCE
THE CONCEPT
A century of legend

The Bristol’s anniversary identity is a veritable graphic universe accompanying all of the Palace’s communications. It embodies the elegance and tradition of French luxury. For the centenary, the unicorns on the coat of arms have been redesigned in a more stately version, affirming the nobility of the symbol. Inspired by Art Deco, the era in which Le Bristol was born, they are adorned with graphic details that reinforce the prestige of the Palace, its commitment to luxury,

aesthetics and excellence in craftsmanship.

The centenary image aims above all to highlight the heritage of Le Bristol: a century of art de vivre and hospitality.

It celebrates the continuity of a palace that has stood the test of time without losing its soul or its level of excellence.

Beyond an internal celebration, the centenary identity also carries the mission of promoting French luxury values internationally. It highlights the expertise, attention to detail and artisan culture that make Le Bristol a world reference.