Domus, Living center
DOMUS is embarking on a new chapter in its history with a comprehensive overhaul of its positioning and identity. Conceived as a "living center", the venue is reinventing itself at the crossroads of home living, design and leisure: intuitive signage, a redesigned reception area, refreshed communications and relaxation areas, including the now iconic Sofasaurus. All of this transforms the customer journey into a more seamless, playful, engaging and immersive experience.
DOMUS is reinventing itself by going beyond its traditional role as a shopping center dedicated to home improvement. Combining home furnishings and leisure activities, the venue is becoming an urban destination offering a range of experiences, designed as much for sharing moments as for shopping.
Driven by a new regional dynamic, DOMUS is putting people and community back at the heart of its project, moving from the promise of ‘everything under one roof’ to ‘everyone under one roof’.
The ambition: To define a new identity and develop the promise to better embody its commercial positioning between the decoration offering and the leisure offering a few stations from Paris.
Identity: Inspired by the 1970s, it asserts a strong, authoritative and empathetic signature, combining emotion, controlled geometry and iconic design heritage. Energised by a vibrant orange colour, this multi-destination identity infuses the centre with new energy and a confident commercial drive that embodies a more collective and deeply human place.
The promise: ‘Living center’ to better describe the rational and emotional benefits for customers.
A claim: Make yourself at home, echoing the promise.
