Healthy Options Eastwood
Shifting from a product-centric positioning to a more conversational destination where the brand, its producers, and its customers can connect. Conceived as a true 660m2 sanctuary dedicated to well-being and healthier living, the space gives each product category a distinct visual identity, creating a rich, immersive retail experience.
Through the introduction of merchandising islands and a series of floor-to-ceiling design elements, the space creates a natural rhythm and flow that intuitively guides the customer journey. This spatial organization clearly defines each product category while enhancing the overall shopping experience.
Particular attention was paid to the quality of the environment, from the design language to the level of craftsmanship and finishes, resulting in a space that feels both premium and welcoming. Healthy Options is conceived as a destination that cares for both people and the planet.
Two doors, one mission: guiding customers towards a healthier way of living, every day.
The journey begins in the Cosmetics area, where soft tones and tiled low-level fixtures create a cocoon-like atmosphere inspired by the bathroom. Wood—the project’s unifying material palette—extends into the Baby & Kids section, where a sculptural ceiling feature reinforces the idea of comfort and protection.
In the Grocery area, the brand’s signature green takes center stage on the ceiling, paired with warm concrete flooring and green-tiled central fixtures to create a fresh, vibrant environment. The journey concludes in the Pets section, distinguished by colorful display niches dedicated to the worlds of dogs and cats.
