Healthy Options
Evolve a product-centric positioning to become a more conversational destination between the brand, its producers and its customers
Davao, Philippines
THE CONCEPT
Mother Nature
Guided by a conceptual strategy called MOTHER Nature, Healthy Options protects and cares for its fellow Filipinos by providing them with the resources they need for a healthy, safe and loving future.
+ 300m2
This has given rise to a new shopping experience punctuated by cocoons, a focal point for the relationship between the customer community, producers and the brand's philosophy.
