Cloche d’Or Shopping Mall

Embodying the new place to be of shopping mall for the Luxembourg The Cloche d’Or shopping center is positioned as the ambassador of an entire a whole district where Luxembourg’s Generation X and Millenials meet to participate in the construction of a new place to live. Drawing its unifying energy from both the recreational past of the place and now in the dynamism embodied by the “Big 4”, the Cloche d’Or shopping center continues its transformation through a new identity, a new graphic territory, new communication campaigns made in Stories, all inspired and created under the impulse of the new brand platform accompanied by its positioning strategy The Shopping Social Club.