Cloche d’Or Shopping Mall

Embodying a new meeting proposal for Luxembourg trade, The Shopping mall La Cloche d’Or is positioned as the ambassador of an entire district where Luxembourg X and Millenials generations meet to participate in the construction of a new place of life. Drawing its unifying energy both from the recreational past of the place and now from the dynamism embodied by the “Big 4”, the Cloche d’Or shopping center continues its transformation through a new identity, a new graphic territory, new biases of communication campaigns made in Stories, all inspired and created under the impetus of the new brand platform accompanied by its positioning strategy The Shopping Social Club.