Pazzi Refill Station

Pazzi unveils Refill Station, a new-generation pizzeria where technology and retro-futuristic aesthetics meet. Inspired by Italian codes from the 1970s, this immersive concept transforms the pizza break into an interactive experience.

Here, you can continuously ‘Refill’ and ‘Refeel’, carried away by a bold vision of fast food.

At the heart of the system, robots reproduce the movements of a master pizza chef using cutting-edge technology, offering artisan pizza served with digital fluidity. More than just an innovation, Pazzi creates a world where machines extend human expertise and enrich the culinary experience.

Pazzi redefines fast food:

By revisiting It-Food through technology, the brand transforms an essential classic into an innovative treat, designed for a generation in search of novelty.

Created by Stories, the design draws on 1970s Italian aesthetics: striking two-tone colours, graphic patterns and vibrant textures come together to create a retro-futuristic universe where each material enhances the immersive experience.

A concept that is both nostalgic and modern, where technology enhances the materials and bold shapes.