Auchan La Cloche d’Or

The smart european hypermarket

LUXEMBOURG
GRAND PRIX STRATÉGIE DU DESIGN - OR
THE CONCEPT
The Lifestore

The Lifestore intends to bring major changes in the hypermarket model, similar to those that led the replacement of the landline telephone by the smartphone. Thus the Auchan Lifestore

functioning model has evolved from a single-function model to a multi-purpose one./ moving from a single-function model to an object multi-purpose. The hypermarket of tomorrow is composed of nearly 15,000m2, divided into 3 halls dedicated to Taste, Home and daily Well-being. In each hall places of discovery; learning and entertainment have been created to increase customer attendance, therefore better meet the needs of the local population./ residents.

15 000 m2,
9%
of the turnover from F&B services