Bleu Libellule
New Bleu Libellule Concept (Positioning Strategy, New Identity, Layout & Customer Journey, Architecture & Furnishings, Site Supervision)
PARIS, FRANCE
THE CONCEPT
Haircologist
A new concept designed to establish Bleu Libellule as the market leader in haircare. With testing zones, experiential corners, and an intuitive customer journey, the store delivers an inspiring and educational experience. As a beauty and haircare expert, Bleu Libellule positions itself as a true curator.
176 m²
Divided into four worlds: Beauty, Color, Haircare & Accessories
