Auchan Polska
Faced with a market where convenience formats following in the footsteps of LIDL are leading the way in food shopping, engaging in the transformation of Auchan's hypermarket model involves capitalizing on the attractiveness of non-food strongholds, as well as reaffirming its local roots by drawing inspiration from pop culture.
JANKI, POLAND
CONCEPT
The growing family gallery
Familiar, lively, sensory, and intergenerational. Auchan Poland is reimagining its model to embody a new proximity that is both physical, relational, and educational.
